![#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/22/47/65/224765e5-05e1-03aa-f010-65cb72d0f355/mza_5590626060496094402.png/400x400bb.jpg "#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]")
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
Update: 2023-01-12
Description
How can marketers ensure they get credit for all their hard work?
In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
- Tracking content and asset performance.
- The hardest part of tracking marketing analytics.
- How to ensure your data carries through to your opportunity in salesforce.
- The three variables you should track on your form submissions.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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